What I like about this design is that each “landmass” is a different piece of information that the user would need. Due to the amount of content that I would need for each section, I was unable to use the real landmasses of Earth but I do think that it is distinguishable for a globe. I chose this shape as it connotes well with nature and not ‘man-made’, it is also not a typical rectangle shape for an information board. To begin with, I attempted to weave the corporate ID into the globe itself but that didn’t work well as it took up too much space within the landmasses. I decided to box off the bottom of the world and that gave me enough space to put the Uni logo and the name of the project.
I wanted the A4 leaflet to directly tie into the board design so that if someone picked up one from reception, they wouldn’t have any doubt that the boards were related. For this reason, I decided to put the globe without any info or pictures on (so as to not spoil the experience) with a fun, comic way of suggesting to the viewer to look out for them.
Information Graphics 