Below are some sketches of some information boards that I could take further in my design. I mainly wanted to make them stand out and, I believe to do that, I need to use a different shape other than the standard square/rectangle.
Out of the concepts that I have designed, I prefer the Flower Petal and the Tree shapes as they are the most unusual and would catch the eyes of passers by. However, I believe that these boards would be the hardest to actually create and use.
The leaf shape is also unusual but the tip of it might be difficult to read by shorter readers. Plus, it can look like a water droplet but if and when I draw it again, I will try and make it look more leaf-like and colouring it green should solve the possible mix-up.
The square/rectangle board was still a little basic, despite rounding the corners, so I decided to take inspiration from some of my research and cut out some shapes in the plastic/wood. This should, hopefully, give the illusion that the board is more unusual and eye-catching than it actually is.
Following on from that, I decided to do a few “Google Images” searches for ‘sustainability’. The results that kept coming up or the ones that I felt were linked to this brief, I drew out:
A few of these shapes would not be relevant to this brief, such as the lightbulb, house, plug and windmill. The recycling symbol could be used but this brief is mainly about wildlife and plants, not about properly disposing of rubbish.
The outstretched palm, the planet, the tree and the leaf can all be used for this brief as this is all about how the University is looking after, and providing a home for, animals and flowers.
Information Graphics 